Process - Self Coaching - SWOT

SWOT

** Please note we would advise that you complete the self coaching section on a desktop computer, as you may need to print out some sections in order to complete **

This document is designed to encourage your thinking around a specific area of your development by providing you with some information and asking you coaching questions to consider how this relates to you and your way of working.

Having completed this workbook you should find that you have:

● A clear understanding of your personal strengths, weaknesses, opportunities and threats

● A clear understanding of yours stores strengths, weaknesses, opportunities and threats

● Identified current barriers / challenges that you are faced with

● Considered the way in which you could overcome these barriers / challenges

● Identified things that you could do differently and/or created some plans on how to move forward in this area of your development

You should work through this workbook on your own, consider all questions carefully and answer them honestly. Only then will you gain the full benefit of this development tool.

Having worked through this document you may decide it would be useful to follow up with a coaching conversation with your line manager to support your continuing development.

Introduction

The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in and out of business. The SWOT analysis provides a framework for reviewing the strategy, position and direction of what you are applying it to. By looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market.

Process - Self Coaching - SWOT

SWOT

Self-Coaching Questions

Personal SWOT Analysis

What experience have you had using the SWOT analysis tool?

Have you used it for anything else except business use?

What do you want to get out of using SWOT analysis on yourself?

For the next set of questions it may help if you get some feedback from friends, colleagues and peers etc.

You may receive some feedback that you may find challenging. To get the most out of this exercise you need to honest with yourself and understand that you are doing this to improve yourself. Use the feedback to point you in the right direction.

Strength’s – What are your current strengths? What do you do well? What do you enjoy doing? How does it make you feel when you do these things?

Weaknesses – What do you see as your weaknesses? What weaknesses have been identified by your feedback? How do feel when you have to do something you feel is a weakness of yours?

Opportunities – What opportunities have you identified? What opportunities have been identified from your feedback?

Threats – What threats have you identified (look internally and externally)?

What threats have been identified from your feedback?

What actions can you take that will maximise your strengths and opportunities and minimise your weaknesses and threats?

What could stop you from taking these actions?

How can you overcome these barriers?

What actions are you committed to taking? How are you going to remain motivated to continue with these actions?

Build your next steps into the grid below and include in your personal development plan.

What

Who

By When

Business SWOT Analysis

What experience have you had using the SWOT as a business analysis tool?

What do you want to get out of using SWOT analysis?

Strength’s – What are your business strengths? Don’t forget to include all aspects of your business area i.e. people, process, customer and finance.

What do you do well? How does it make you feel when your team does well?

Weaknesses – What do you see as your business weaknesses? What does it feel like when your team doesn’t do so well?

Opportunities – What opportunities have been identified?

Threats – What threats have been identified (look internally and externally)?

What actions can you take that will maximise strengths and opportunities and minimise weaknesses and threats?

What could stop you and your team from taking these actions?

How will you overcome these barriers?

What actions are you committed to taking? How are you going to remain motivated to continue with these actions?

Build your next steps into the grid below, include them in your store business plan and communicate to your store/team (include in your PDP if relevant to you)

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Process - Self Coaching - SWOT

SWOT

Competitor SWOT Analysis

What experience have you had using SWOT to analyse your competitors?

What do you want to get out of using SWOT analysis on your competitors?

Strength’s – What are your competitor’s current strengths? What do you observe them doing well?

Weaknesses – What do you see as your competitors weaknesses?

Opportunities – What opportunities do your competitors have to improve?

What impact would it have on your store if they maximised these opportunities?

Threats – What threats have you identified in relation to your competitors (look internally and externally)?

How does the SWOT analysis of your competitors compare to the strengths, weaknesses, opportunities and threats of your store?

What actions could you take to compete more effectively against your competitors? What could you do to turn their weaknesses and threats into opportunities for your team?

What could stop you from taking these actions?

How can you overcome these barriers?

What actions are you committed to taking? How are you going to remain motivated to continue with these actions?

Build your next steps into the grid below and include in your personal development plan and store business plan.

What

Who

By When

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